Pivotal Role of Website Design
Websites are multi-purpose when it comes to a brand. You can not only advertise the brand and its ethos but also turn it into a shop for your products. Now, even AI customer services are plugged into the website design, where recurring and commonly asked queries are answered there and then. With diverse functionalities, websites have become an asset to every brand wherein they invest, right from expertise to money. But what truly makes a website an asset? This is due to the intelligent and strategic website design that makes the work easier.
Agility and Dynamics of a website are the reasons why they are actively becoming an integral part of marketing a product/service. What makes a website agile and dynamic are website design elements of which it is made of. While some are tangible, other elements of website design are time-bound. To name them, they are Optimized and branded content, load time, UI/UX and more. Any of these, if they are out of sync, can cause grave damages to the website and defeat the purpose of developing the website as an asset. While it seems very easy to incorporate these elements without fail, there are many common mistakes that we have often seen.
Let’s talk about the website below. Not only is it archaic and old in style, but it also is severely lacking a good UI/UX, strategic content, and poor navigation. The “Join Now” button is not fully coming up on the screen, confusing the user whether there is a CTA (call to action) here or not. Apart from that, other cosmetic changes like a poor choice of colour, and pictures are the things which will keep people off this website.
Archaic/Old Website Designs
So what must you do as a brand/business to ensure that your website doesn’t end up like the above? You need an experienced and upbeat website developer. A website developer will interpret your design needs in the best way possible and offer a solution in the form of a website that will work in favour of you 24/7. But how will you come to an understanding of whether this developer is the right one for you?
Remember when we mentioned that a great website is made only when its elements are in the right place. Time to go back to that point and understand how. There are 5 fundamental elements of a website design that every website developer should prioritize, and if they do, you know they are the right ones for the job. Let’s understand these website design elements to make you aware and informed for your decision.
5 fundamental elements of Website Design
- Less than 3s Loading time
World is moving faster than it once moved. From next-day delivery options to drive-through food pick-ups, people want things fast and on the go. A user of today would rather prefer to visit your website than check out your store physically. But all this becomes an issue when there is a delay in loading your website, making the user agitated and coming to a decision of ditching your website for another. Why did that happen?
Well, according to statistics, website ideal load time should be 3 sec, both on desktop and mobile, if not, it goes against the user’s attention span and leads to a higher bounce rate, giving search engines the impression that your website is not desired by the audience, your target market.
- SEO Optimized Content
Content is the spokesperson on your website. From delivering the right information to entertain them with engaging and fascinating words, Content also helps you stay on top of the search engine. As a part of search engine strategy, SEO optimized content is a must have for a website design, to make sure that your website gets a high ranking. This means to incorporate targeted keywords that make sense for the brand and bring traction, carefully written content pieces that convey brand language and persona and lastly, is brief and easy to comprehend for the audience it wishes to target.
- User Experience Design
Why do brands select specific colours and aesthetics, which are novel to them? They do so to build a brand identity and familiarity amongst the market audience. Similarly, User experience design sets the tone and structure of the website design. While UX decides the look and feel, UI builds a strong structure over which that aesthetic can be laid out effortlessly. The work of UI/UX is to not only to imprint the brand persona, in the mind of the user through visuals but also be sturdy, as a website software that helps consumers to interact and engage.
- Responsiveness
Over time and with the expansion of technology, websites are no longer the just thing for the big screens, but also for mobiles and tablet screens. It is a web design layout that indicates how your website would look on different devices and more so, how seamless the functionality will remain across. Responsiveness is an understanding of user behaviour over different environments in which they access your website, hence, having knowledge regarding it is a must.
- Navigation
Over time and with the expansion of technology, websites are no longer the just thing for the big screens, but also for mobiles and tablet screens. It is a website design layout that indicates how your website would look on different devices and more so, how seamless the functionality will remain across. Responsiveness is an understanding of user behaviour over different environments in which they access your website, hence, having knowledge regarding it is a must.
Now as a brand/business, you know what is the core and pillars of your website, it is time to gather all the information and look for a website developer that has in-depth knowledge and sensibilities regarding these pressure points of a website. You can ask for their visual folio and see how they have worked on their previous projects. Don’t forget to ask the reason behind the work done, therefore, have a one to one conversation after receiving the portfolio. It will be a wise option to opt for the best design agency in Sydney, who have industry experts working in-house, with a diverse portfolio and case studies, which you can have access to over their websites or can directly contact them with your requirements.
